Outlier (Hospitality)

Brand Development & Implementation

Outlier is a contemporary specialty coffee café opened in 2019 to bring a fresh offering to the people who live and work in Lusail area. By its own definition it is a brand that ‘stands apart’. It represents a third wave movement that considers coffee an artisanal food rather than a commodity. Bright has developed a brand identity that hits the sweet spot between quirky and bold – and cuts straight through the competition. All operational and marketing materials were designed to bring the brand to life through different touch points and to emphasise it being different – an outlier.