Belle

Brand Development & Implementation

Belle is a new beauty boutique concept, dedicated for ladies with a wide selection of high-end beauty treatments and services.

Bright was tasked to develop a full fledge brand experience for this unique concept, including, naming, brand identity and boutique’s interiors.

We created an appealing brand to a millennial audience that reflects its name “Belle” – means beautiful in French. This contemporary identity was inspired from the hair curl in motion and is very feminine, trendy and yet minimalistic. The neoclassic interior with a contemporary twist creates a luxurious and sophisticated feel of this beauty boutique that compliments the overall brand look and feel and complete end-to-end brand experience.