Chapter

Brand Development & Implementation

The coffee bean has been a staple of the literary diet for centuries, and Chapter is a concept shop that combines the two of the most comforting things in our modern lives: a book and a cup of coffee.
It serves as a community hub, a gathering place for like minded individuals and provides a quick escape—all without really unplugging from day-to-day life.

Bright was tasked to create a brand experience for Chapter, in order to deliver its brand essence and to encourage customers to grab a book or two while they sit down in a comfy chair with a drink.

The brand identity has been inspired from the books being displayed on sizable shelves, which are the focal point of the space. By using various quotes from famous world writers across different brand materials, we have emphasized on brand concept and made it more engaging and instagramable. The pastel brand colour palette, airy and light interior in combination with natural materials, create a cozy and warm atmosphere to get a cortado and let your imagination soar.